Meet the Specialists

The DuMont Project is led by a core team of industry leaders with a proven track record, a history of success, and recognition from their peers.

image description

Dawn DuMont

President

Dawn DuMont is a 15-year industry veteran in launching and growing brands across multiple consumer verticals via the use of a diversified media portfolio (direct and branding disciplines).  For the seven years prior to founding The DuMont Project, Dawn was the President of Digital at Integrated Media Solutions ("IMS" was acquired by MDC in 2010), a direct response agency, and one of the largest independently-owned measured media agencies in the US.  Many clients enjoyed growing with her strategic guidance including Tempurpedic, Meineke, Medco, and Hairclub for Men.

Her innovations and entrepreneurial spirit led to the development of convergence modeling across all media (TV, online, print integration) channels and she founded IMS's digital practice.  Additionally she began and grew IMS's performance-based television ad network, Performance One, which was subsequently spun out.  Prior to co-founding IMS, she built a performance-based digital ad network, Web Marketing, for which AOL was the exclusive inventory partner.  Dawn began her media career in the burgeoning DRTV world in the 1990s, working with some of the most successful traditional direct marketing companies: Bose, Nordic Track, Readers Digest and Time, Inc. among many others.  She has helped launch the most successful branded direct response campaigns for consumer package goods and health care Rx/OTC clients.  She also served as the VP of Client Services for ID Media (the largest direct media service company in the US as part of The Interpublic Group of Companies, Inc.)

Dawn serves on the executive board of the Emmys and focuses on the evolution of digital assets for the Academy of Television Arts & Sciences archives.  Additionally, she served on the Google Agency Council providing thought leadership and architecting many of Google’s new products (alpha and beta mode).  She is also involved with the Battered Women's Shelter of Greater Los Angeles, where she has taught yoga to battered women.  Dawn lives in Los Angeles with her husband Kelly, sons Hunter and Grant, and daughter Grace.

Clients Dawn has worked with in the past include:
  • Cash4Gold
  • JARDEN
  • Emmys
  • Sony Pictures Television
  • Allstate
  • Anthem
  • Progrexion